Skip Ribbon Commands
Skip to main content
PT EN
Baner_int_MDPS.jpg
 ​
Master in Product Design and Services (MPDS) Innovating to Transform the World Real

In a context where the Service Economy in Europe represents more than 75% of Gross Domestic Product (GDP) and employment (Jornal de Negócios, 2024) and 76% of Gross Value Added (GVA) in Portugal (Confederação do Comércio e Serviços de Portugal, 2023), the demand for design approaches capable of transforming products and services in an innovative way is growing. Companies and organisations in the private, public and third sectors face increasing challenges and require qualified professionals to lead processes of change and differentiation.

The Master in Product Design and Services (MPDS) to this need, offering advanced and strategic training that prepares professionals to operate in a dynamic and competitive market. With a user-centred approach aligned with the current demands of the sector, the MDPS empowers designers to develop relevant, sustainable and impactful solutions – capable of responding to the challenges of digitalisation and the continuous transformation of products and services.

With an innovative and excellence-oriented curriculum, the MDPS places the user’s experience, the life cycle of products and services, and their environmental impact at the centre of design initiatives. The programme is aligned with the highest international standards and has a specialised teaching staff, as well as strategic partnerships with companies and public and private entities.

This learning ecosystem prepares students to face real and emerging challenges, equipping them with the skills to integrate and lead innovation processes.


​​A Vision of Design as an Engine for Change


The MDPS offers tools and methodologies to transform existing products and services and create truly innovative solutions. The curriculum is based on a vision of design as an agent of social and planetary change, considering products as part of service ecosystems oriented towards meeting real needs.

The programme develops skills in all phases of conception and implementation:
- Design Research: Analysis of the context and identification of user needs;
- Idea Generation: Strategic transformation of these needs into new products, services or experiences;
- Prototyping: Development, experimentation and validation of proposed solutions;
- Implementation: Planning the production, realisation and growth of new products, services or experiences.

Career Opportunities

The practical, interdisciplinary and applied training of the MDPS prepares professionals with skills which are highly valued in the market. Graduates leave the School prepared to optimise experiences, create impactful solutions and work in various strategic areas. Among the main career opportunities, the following are highlighted: Product and Service Designer; User Experience (UX) Designer; Strategic Designer; Public Designer; Product and Service Innovation and Development Manager; User Experience (UX) Researcher; Design Researcher.

Additional Information

The Master's in Product and Service Design classes run in Guimarães, at the Design Institute (IDEGUI).

For further information on entry requirements, academic calendar, regulations or to schedule meetings with the Course Director, please contact mdps@eaad.uminho.pt.


​​

​